Pizza Express – Hale Re-Opens with New Look

Pizza Express - Hale

The nation’s best-loved sociable pizzeria, PizzaExpress, has re-opened the doors to its home at Ashley Road, Hale, making it the first in the North West to showcase the new ‘test and learn’ brand proposition, which launched earlier this year.

Pizza Express LogoOpen from Saturday 9 November, the sociable pizzeria’s evolution comes 54 years after the first opening and builds on the original vision of Founder, Peter Boizot, stemming from his simple ethos – to bring people together over great pizza and good times through shared passions – food, drink, music and creativity.   A new portrait of Peter takes pride of place in the pizzeria in celebration of the man who first introduced pizza to the UK in 1965.

Having used ‘open kitchens’ since before the term was coined, the new kitchen takes centre-stage at the heart of the pizzeria, bringing the theatre and authenticity of PizzaExpress’ craft to the fore.  Surrounded by festoon lighting that highlights the expert pizzaiolos at work as they flare the dough, new poseur tables, booths, banquette seating and pendant lining create an intimate experience for up to 110 diners. Teal, yellow and rose furnishings compliment the re-design further, with timber framing the space perfectly.


PizzaExpress Hale is also home to the fresh Autumn menu, which sees the return of the Calzone! Coming in hot, the Calzone ‘Nduja includes spicy, soft ‘nduja sausage, pepperoni, Roquito peppers, red chilli and hot green peppers, with tomato, mozzarella and topped with pancetta and gran Milano cheese. Of course, Veggies and Vegans are covered; the Calzone Verdure is bursting with roasted peppers, aubergines and courgettes, with spinach, smoky tomato harissa, tomato, chilli and garlic oil, with a touch of rosemary for good measure.

 Massimo Vismara, PizzaExpress Hale Pizzeria Manager said:

“We’re excited to welcome our Hale superfans back to our stylish new pizzeria, which now showcases the kitchen at its heart, designed to allow our customers watch our talented pizzaiolos freshly handmade their pizza to order.  Our refurbishment has come at an especially exciting time as we bring back the calzone, which features on our brand new Autumn menu and gives loyal customers the chance to the slice up and devour one of the best ways to enjoy pizza and have good times, together with us in our brand-new pizzeria.”

Address: PizzaExpress Hale, 142 Ashley Road, Hale, Cheshire, WA15 9SA

Opening times:

Monday – Thursday, 11.30am – 11.00pm

Friday & Saturday, 11.30am – 11.30pm

Sunday, 11.30am – 10.30pm


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.